We build the school; you keep the name on the door

The first version of UbiLearn was a favour. A friend who trains hospitality staff had 200 recorded lessons on a shared drive, a spreadsheet of who had watched what, and a WhatsApp group where she reminded people to finish module four. Every quarter she lost a day to reconciling the three.

The tools that could have fixed it were all wrong in the same two ways. The cheap ones put their own brand in front of her students, so the programme she had spent six years building looked like it belonged to a website. The serious ones wanted an implementation project, a per-seat licence for people she had not hired yet, and a call with a sales team before they would quote a number.

So we built the thing in between: a proper learning platform — course builder, video, quizzes, certificates, analytics — that a single person can set up in an afternoon, that carries only their brand, and that costs a knowable amount of money every month.

It turned out companies wanted the same thing for a different reason. An L&D manager onboarding 300 field staff has the same problem as a solo coach with 30 students: get people through the material, know who finished, and be able to prove it. The features differ at the edges. The core is identical, which is why UbiLearn is one product with two front doors rather than two products.

We are deliberately small, we are funded by the people who use the product, and we have no plan to become a marketplace that competes with our own customers for their students.